Oasis Cancer Hospital›Marketing Intelligence›October 2026
01 — 31 OCT 2026
OFFICIAL DEPARTMENTAL REPORT   /   OCTOBER 2026

October Marketing
Performance Report.

A visual review of the activities delivered, patient-awareness campaigns, audience response, and digital performance across Oasis Cancer Hospital's channels.

Prepared by: Marketing OfficerFacebook · Meta · TikTokCommunity & specialist awareness
Open September vs October Comparison
01 / AT A GLANCE

October performance overview

Implementation results across digital channels, doctor promotion, and on-ground awareness.

Monthly reporting period
Facebook views
2.4M
OCTOBER 2026
Facebook viewers
836K
OCTOBER 2026
Facebook link clicks
19.9K
OCTOBER 2026
TikTok video views
611.1K
OCTOBER 2026
Facebook posts published
42
25 videos · 17 posters
Neurology stickers printed
100
Motorcycle promotional material
02 / META & FACEBOOK

Facebook audience performance

October visibility, content interaction, and audience activity across Facebook.

Platform performance
October Meta engagement
Overview of Facebook audience activity this month
OCT 2026
Content interactions4.8K
Unique viewers836K
New follows239
Content views2.4M

Audience activity figures are not patient booking or retention counts.

Audience actions
Independent activity indicators; not a sequential conversion funnel

Link clicks and page visits indicate interest. They do not by themselves establish confirmed patient bookings.

Video views by platform
Facebook views and TikTok video views during October
These are platform view counts, not combined unique audience reach.
Meta campaign visibility
Reported promotional campaign reach and campaign groups
Distribution
Reported campaign reach
932.6K
Campaign groups
18

Campaign amplification supported breast cancer awareness, kidney care, neurology, maternity, orthopedics, dental services, and emergency-care messaging.

03 / TIKTOK

TikTok discovery & engagement

October video discovery, engagement, and publishing output.

01–30 October 2026
OCTOBER TIKTOK PUBLISHING29 videos

Short-form health education, specialty services, and hospital-awareness content.

Profile views2.5KOCTOBER
Likes7.8KOCTOBER
Comments80OCTOBER
Shares712OCTOBER
How audiences discover the hospital on TikTok
Share of traffic by discovery source
For You led
For You feed92.7%
TikTok Search3.2%
Personal profile3.0%
Other discovery (approx.)1.1%
October TikTok performance highlights
Key observations from the reporting period
✓611.1K video views across the October reporting period.
✓High algorithmic discovery: For You accounts for almost all reported traffic.
✓712 shares and 80 comments recorded during October.
!Likes declined by 51.2%: reach growth was not matched by growth in likes.
04 / CONTENT OUTPUT

Publishing & top-performing content

October publishing output and standout educational posts. Counts reflect the Marketing Department publishing register.

42 Meta posts
Content format mix
Facebook publishing output
Content highlights
What the team delivered across October
Implemented
42Meta posts published
25Video posts
17Posters
29TikTok videos
✓Priority themes: breast cancer awareness, kidney health, neurology, maternal care, and specialist visibility.
✓Top-performing content: short educational videos and department service posters generated the strongest audience response.
✓Execution mix: awareness posts, doctor-promotion creatives, health education videos, and service explainer content.
Top 5 Facebook posts
Highest recorded cumulative views for October-published content
Top content

Individual post figures reflect cumulative views at the report snapshot; they should not be added to the monthly dashboard total.

05 / ACTIVITIES IMPLEMENTED

Campaigns & department visibility

Specialist promotion, patient education, service visibility, and public-health awareness delivered in October.

Filter by type
AWARENESS

Breast Cancer Awareness Month

Produced breast-health education, early-detection messages and self-check video content; promoted the offer of 100 free mammography screenings.

SPECIALIST

Nephrology & Dialysis

Published kidney disease education, dialysis explainers, symptoms of swelling and sudden kidney-function decline, and specialist-service promotion.

SPECIALIST

Neurology & Stroke Education

Promoted the Neurology specialist and awareness of facial weakness, neurological symptoms, and World Stroke Day. Supported with motorcycle-sticker production.

SPECIALIST

Maternity & Women's Health

Published pregnancy-health education, maternal-care information and urinary tract infection awareness relevant to pregnant mothers.

SPECIALIST

Orthopedics & Dental Care

Promoted orthopedic pain and consultation services, specialist visibility, oral health education and smile-care services.

AWARENESS

Emergency & Public Health

Produced emergency-care awareness content and educational messaging linked to World Stroke Day, World Food Day and public health.

COMMUNITY

World Mental Health Day

Supported the hospital's mental-health awareness event and community engagement with participating partner organizations.

06 / DOCTOR & DEPARTMENT IMPLEMENTATION

October marketing by doctor

Videos and posters produced or assigned to each doctor / department during October, according to the team activity register.

9 entries
VIDEOS IN DOCTOR REGISTER28
POSTERS IN DOCTOR REGISTER13
REGISTERED ACTIVITIES41
AWARENESS PROGRAMS02
NeurologyNeurology Awareness Day

Dr. Fuad Abdikarim

VIDEOS03
POSTERS04
TOTAL07
Internal Medicine

Dr. Ibrahim Foodcade

VIDEOS04
POSTERS00
TOTAL04
Orthopedics & Trauma

Dr. Bashiir Indhacade

VIDEOS03
POSTERS02
TOTAL05
OncologyBreast Cancer Awareness Program

Dr. Mohamed Abdullahi Ali & Dr. Zakariye Qalbinur

VIDEOS03
POSTERS04
TOTAL07
OB/GYN & Maternity

Dr. Naima Adan Hussein & Dr. Nasra Gargar

VIDEOS04
POSTERS01
TOTAL05
Nephrology & Dialysis

Dr. Mohamed Arale

VIDEOS03
POSTERS01
TOTAL04
Specialist campaign

Dr. Abdikarin Arale

VIDEOS03
POSTERS00
TOTAL03
Emergency Department

Department video

VIDEOS01
POSTERS00
TOTAL01
Dental

Dr. Salma Abdullahi Shire

VIDEOS04
POSTERS01
TOTAL05
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Recording note: Doctor assignments total 28 videos and 13 posters (41 activity entries). The October Meta publishing total is 25 videos and 17 posters (42 published posts). These registers are reported separately until items are matched and verified; assignments to two doctors are joint figures, not separate totals for each person.

07 / FEATURED ON-SITE PROGRAM

Breast Cancer Awareness Program

31 October 2026 · Oasis Cancer Hospital · Pink October closing activity

COMPLETED
OCT312026
31 OCTOBER · PINK OCTOBER CLOSING ACTIVITY

In-hospital breast cancer awareness program

On 31 October 2026, Oasis Cancer Hospital held a Breast Cancer Awareness Program inside the hospital as a key closing activity for Pink October. The program focused on early detection, breast health education, and awareness of mammography services, while also strengthening public trust in the hospital’s cancer-awareness work. The session recorded strong engagement and visible participant interaction during implementation.

In-hospital program Early detection focus Strong engagement Pink October
EVENT STATUSDelivered
ENGAGEMENTStrong
PROGRAM FOCUSEarly DetectionEngagement was observed during delivery; no formal attendance count was recorded.
08 / ON-GROUND MARKETING

Offline visibility & community engagement

Activities beyond social media, focused on expanding specialist awareness.

Print completed
100Motorcycle stickers
✓Neurology promotion: 100 motorcycle stickers printed to promote the Neurology doctor and service.
✓Breast cancer campaign: Awareness messages and promotional communication supported the free-mammography offer.
✓31 October breast cancer awareness program: Held inside Oasis Cancer Hospital with strong participation and audience engagement.
✓Community outreach: World Mental Health Day event participation and public education activities.
Sticker printing is confirmed. Placement and distribution quantities have not been reported as completed.
09 / REPORTING NOTES

Reporting notes and retention follow-up

Operational notes to strengthen reporting quality, patient follow-up, and conversion tracking across marketing and customer care.

Internal notes

Customer care follow-up for patient retention

Customer care should follow patients after consultation, diagnostics, or treatment, using consent-based communication and confidentiality safeguards, to confirm satisfaction, encourage return visits, and support patient retention.

  • Call or message patients after service completion.
  • Remind patients about follow-up appointments and reviews.
  • Track return visits linked to follow-up communication.

Doctor and department performance tracking

Monthly marketing reporting should continue to connect content performance with doctor-specific and department-specific demand.

  • Record inquiries, bookings, visits, and repeat visits by doctor.
  • Track high-performing awareness topics and specialist campaigns.
  • Share findings with reception and call center for stronger conversion.

Integrated reporting workflow

Marketing, customer care, and reception should maintain one clear reporting flow for improved decision-making and service follow-through.

  • Keep one monthly implementation report for all platforms.
  • Add on-ground activity summaries and event outcomes.
  • Highlight gaps where attendance counts or field distribution data are missing.